Edelweiss, one of India's leading diversified financial services conglomerates has signed a two-year partnership with the Indian Olympic Association as the Principal Sponsor of the Indian contingent for the Commonwealth Games 2018, Asian Games 2018 and Tokyo Olympic Games 2020. We are also the Principal Sponsors of the National Games 2019 & 2020. A first of its kind partnership, it reflects our continued long-term commitment towards the promotion and development of sports in India.
Edelweiss has been a sports evangelist since 2008, supporting various sports personalities including M C Mary Kom, P V Sindhu and Ayonika Paul amongst others through its philanthropic arm, EdelGive Foundation. In 2015, we signed Saina Nehwal as its Brand Ambassador. Subsequently,we partnered the Indian Olympics Association (IOA) as the principal sponsor for the Indian contingent at the Rio Olympics in 2016 and also provided life insurance cover of Rs 1 crore for each athlete representing India at the games. A life cover of Rs. 1 crore was also provided to each of the Paralympians who received a medal for India at the Rio Paralympics.